The results feature a bar graph showing when these terms are searched for most frequently (predictably, the spring and summer) and also a list of data about each keyword they were curious about. Keyword Planner gives you all the information you need to make an educated choice. We might check a few keywords like these: For example, let’s imagine we run a hardscaping business in Texas and we want to create a Google ad to promote one of our services. Google’s Keyword Planner helps you with this by allowing you to see how different keywords perform in your area before you create the ad. Therefore, one of the most important things to do is to choose the best possible keywords for your ad. When users search for your keywords, your ad has a chance of being displayed at the top of the search results. You determine who Google is showing your ad to by bidding on specific keywords. Fortunately, Google has given you all kinds of tools to make planning your AdWords campaign as painless as possible. The danger of losing your money and having nothing to show for your investment is why it’s so important to be careful about how you use AdWords. There is a downside to using AdWords: if your ads are convincing people to click but your website is failing to convert those users into customers, you could spend a huge amount of money without seeing any results. This means that you don’t have to be afraid of running an ad that generates no interest – you experimented with your ad, and it didn’t work, but it didn’t cost you anything but time. Google could display your ad to thousands of people, and if none of them click on it then you won’t pay a thing. PPC means that you only pay when someone actually clicks on your ad. Unlike traditional print advertising, where you pay for exposure, Google uses the Pay-Per-Click model for AdWords. Appearing, as they do, at the top of the search results means that these are the links that Google’s users are most likely to click on. These ads appear exactly like Google’s regular search results except with a small icon that lets observant users know that they’re looking at an advertisement. You’ve seen examples any time you’ve searched for a product or service. For many Google searches, the top results are paid advertisements.ĪdWords is Google’s advertising program.
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